Pelumi Oyetimein

Growth Leader

About

Oluwapelumi OYETIMEIN, MCIM, a distinguished Growth Manager and Strategy expert. His robust background in software development, growth & operations has consistently delivered impressive growth, user acquisition & retention across various roles and industries.

Oluwapelumi’s influence extends beyond corporate settings; he served as the President of DigiClan, Africa’s largest digital professional community, fostering a knowledge-sharing and innovation network. He also made a lasting impact as a Digital Trainer with Google in Nigeria, training thousands of participants and collectively reaching over a million individuals across Africa. He currently mentors individuals via ADPList where he is a top 1% Mentor in Marketing. He also mentors businesses through DigitalBoost UK and is an advisor to several startups.

Oluwapelumi is highly sought after as a speaker and has spoken and mentored at events such as Africa Startup Festival, Nigerian Young Founders Week, The Omniverse Summit, GrowthCon, Africa Technology Expo, TechUnite Africa, Ibadan Startup Fest, 54Collective Growth Summit, The Talent Summit and others.

With a passion for driving growth and a knack for translating insights into actionable business strategies, Oluwapelumi OYETIMEIN stands out as a leader, innovator, mentor and community builder.

Work Experience

Head Of Growth

Herconomy

Dec 2025 - Present

Accomplished a 70% growth in Assets Under Management (AUM), overcoming a 50% NGN devaluation in just six months
Revamped the onboarding flow, enhancing user experience by 400%, and boosted the New Savers count by 150%, cutting Customer Acquisition Cost (CAC) by 70%

Growth Marketing Manager

Umba

Dec 2025 - Present

Led user acquisition, budget optimization, and strategic insights, transforming growth marketing findings into actionable business strategies
Generated 1.5 Million app downloads, 1 Million sign-ups, and 700K verified active users within a year
Scaled monthly gross transaction volume (GTV) to $46M, delivering a 22x average Return on Ad Spend (ROAS)

Senior Manager, Performance Marketing (Global)

SafeBoda

Dec 2025 - Present

Spearheaded user growth across all verticals, acquiring 10,000+ new users in three months, while managing the digital marketing budget and enhancing team capacity
Reduced CPI/CPA from ~$30 to ~$0.7 and optimized the performance budget from ~$30,000 to ~$1,500, reallocating savings to other initiatives

Head of Marketing

Summitech Computing

Dec 2025 - Present

Revamped the Marketing Department, overseeing Social Media, Email Marketing, PPC, SEO, Growth, and Media Relations for Summitech and clients
Boosted productivity by 20% by consolidating and optimizing brand and client account management
Engineered growth and marketing strategies that accelerated company sales by 30% and drove 25% growth for clients

Head of Growth & Marketing

Plaqad (Black House Media)

Dec 2025 - Present

Developed and executed digital marketing strategies that elevated brand awareness, generated leads, and drove a 500% engagement surge and 300% social media growth in one quarter
Enhanced search engine visibility by over 300% and improved conversions by more than 200% in the same period

Marketing Executive

Naspers (Media24)

Dec 2025 - Present

Achieved over 1 million app downloads within the first three months, propelling the app to rank as the #2 apps in Nigeria
Acquired over 2 million users within seven months, maintaining a retention rate exceeding 35%
Improved the brand's online engagement by more than 100% on average within the first 3 months

Group Communication Lead

Venia Group

Dec 2025 - Present

Optimised audience engagement and impressions for five brands by over 60% within the first few months, enhancing brand visibility
Directed communications and technology efforts for Nigeria's first Coworking Conference

Digital Trainer

Google (via Livity & KNVG Media)

Dec 2025 - Present

Led training programs for over 1000 young Africans, contributing to the collective training of over 1 million individuals, fostering digital literacy across the continent

Digital Transformation Consultant

RED Africa

Dec 2025 - Present

Collaborated with the in-house digital team to deliver high-quality technology solutions, streamlining business processes and improving efficiency by 30%, reducing project turnaround time by 20%

Digital Associate

RED Africa

Dec 2025 - Present

Managed a team of 10 social media managers across diverse brands within the group, driving the achievement of set KPIs

Social Media Manager

RED Africa

Dec 2025 - Present

Spearheaded the growth of YNaija's social media presence, increasing social media following by over 222% in just 1.5 years
Identified emerging trends and provided strategic content direction recommendations for YNaija and subsidiaries

Certificates

Institute of Data & Marketing, UK: Member

Chartered Institute of Marketing, UK: Member

Ads Apps and Ads Display

Google

Product Masterclass: How to Build Digital Products

Product School

Ads Fundamentals and Ads Mobile

Google

Inbound

HubSpot

Digital Business Management Plus

Google

Awards

#YTech100 Jury Member

YNaija & The Future Project

#YTech100 Jury Member

YNaija & The Future Project

#YTech100 Honouree

YNaija & The Future Project

CEO's Innovation Award for Outstanding Performance

Media 24

#YTech100 Honouree

YNaija & The Future Project

#YTech100 Honouree

YNaija & The Future Project

Skills

Ads Manager

Google Ads
Twitter Ads
Eskimi DSP
Criteo
Meta (Facebook & Instagram)
Adroll
Linkedin Ads
TikTok Ads

CRM & Engagement Platforms

Customer.io
Hubspot
Marketo
Zoho
Sendgrid
Brevo
CleverTap
Engage.so
Intercom
OneSignal
ActiveCampaign
Klaviyo
WebEngage

Data Visualisation

Excel
Google Data Studio
Google AppSheet
Metabase

Analytics & BI

Mixpanel
Metabase
HotJar
Google Analytics & Firebase
PowerBI
Mode
SQL

Management Tools

Trello
Slack
Notion
Google Workspace